Bang Energy, which recently ended a tough distribution deal with Pepsi, markets itself as a pre-workout or recovery drink. The upstart markets its beverages as “fitness drinks,” and its marketing features models swinging kettlebells and stretching.Īnother challenger also has ties to Gatorade’s parent company. Over the past three years, the company bought Rockstar Energy for $3.85 billion, launched Mtn Dew Rise Energy with the backing of NBA superstar Lebron James, and acquired a minority stake in up-and-coming energy drink maker Celsius for $550 million.Ĭelsius is a potential competitor to Fast Twitch. Rejuvenating sports drinksįast Twitch follows a broader push by Pepsi into energy drinks. “We know athletes will mix and match things,” Pahnke said.įast Twitch will target consumers who are 18 or older because of the high caffeine content, according to Bhasin. As a result, Fast Twitch is meant to precede drinking a more hydrating beverage during an actual workout, the company says. But caffeine is a natural diuretic that removes salt and water from the body. Since its inception nearly six decades ago, Gatorade has built its brand on hydration and spreading awareness of the benefits of electrolytes and carbohydrates. “Two hundred milligrams is the right amount to help athletes seeking exercise performance benefits,” said Matthew Pahnke, senior principal scientist at the Gatorade Sports Science Institute. Bolt24, another recent offshoot of Gatorade, has just 75 milligrams of caffeine in its Energize line, which is being phased out. By comparison, a 12-ounce can of Red Bull has almost half as much caffeine but 37 grams of sugar. One bottle of Fast Twitch contains electrolytes, B vitamins and 200 milligrams of caffeine. Although smaller, it tastes quite similar to traditional Gatorade. The finished product comes in a small 12-ounce bottle with brightly colored packaging. Bhasin said Gatorade worked with the NFL and its sports performance experts to develop the specific formula.
Do with that what you will.The new drink is scheduled to launch in February, but NFL players will drink it on the sidelines during the upcoming season as part of an exclusive deal with the league. Guess we’ll see if they make the fast switch to Fast Twitch come January!Īnd who knows, maybe someday Gatorade will solve the sweat issue, too, by making caffeinated Gatorade towels that absorb the sweat off your body while also quenching your thirst and giving you energy. Just an idea, Gatorade. Lucky them! It looks like this new product is part of Gatorade’s mission to cater to health-conscious athletes, who often avoid energy drinks due to the other ingredients they contain besides caffeine. While most of us won’t be able to get our hands on the stuff until early 2023, the NFL will be using it on the sidelines during the 2022-2023 season. But if you’re like me and only consume this amount of caffeine when you’re running on four hours of sleep or less, then I can almost guarantee you that it will make you twitch fast (for context, here’s some actual footage of me in this state). If you’re a regular coffee drinker, you should be able to handle it just fine. That’s less caffeine than a Monster energy drink, but still nothing to scoff at. How much caffeine? Each bottle contains 200 mg, which is about as much caffeine as two cups of coffee. It’s non-carbonated, sugar-free, and contains a mix of B vitamins, electrolytes, and caffeine, according to Food Business News. Slow down there with the questions! What are you, drinking caffeinated Gatorade or something? It would seem that Gatorade Fast Twitch will come in six flavors: Cool Blue, Glacier Freeze (my personal favorite Gatorade flave), tropical mango, orange, strawberry watermelon, and strawberry lemonade. So what flavors will the caffeinated Gatorade come in? And how much caffeine does it contain?Īnd, will Fast Twitch make me twitch fast? It’s called Fast Twitch, and it’s coming out early next year. The company just announced the upcoming release of their first ever caffeinated Gatorade.
Well, Gatorade can’t help with the sweat, but soon they can help with the tiredness. Now that deep-down body thirst is quenched, which is great! But…you’re still tired and sweaty. So you take a big ol’ swig of cold Gatorade. But imagine for a second that you just finished a workout and you are tired, sweaty, and thirsty. You know that feeling when you just finished exercising? No? Me neither.
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